If you're an emerging company with the next fantastic product, often you need an angel on your side.
A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists.
Locating an angel investor, however, is not an simple activity. Safer Smokes Inc. is one business that understands the challenge of attracting the correct investors.
This improvement-stage company is tapping the smoking cessation industry with a exclusive tobacco-cost-free, nicotine-free of charge smoke known as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is truly produced from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes.
For companies like Safer Smokes, it may possibly be also soon to method big venture capital firms, yet time to move beyond networking with household and close friends. Angel investors to the rescue.
"The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the genuine investment opportunity," mentioned Torigian.
So how do companies like Safer Smokes attract their angel?
* Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors prefer companies that are likely to show positive cash flow inside their 1st 18 months, so getting these kinds of statistics about your market can be an incentive.
* Match the business program objectives to the angel's threat tolerance. Needs contains further about the meaning behind it. Should people fancy to discover more about site, there are tons of online libraries you should pursue. Investors want to know the product or service will be distinctive and well-cultivated. Safer Smokes has a patented solution that organization officials say will "impact the landscape of the wellness care market.". Clicking angel swell marketing perhaps provides tips you can use with your girlfriend.
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