If you are an emerging organization with the subsequent wonderful product, at times you want an angel on your side.
A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists.
Locating an angel investor, even so, is not an straightforward task. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the appropriate investors.
This development-stage business is tapping the smoking cessation market with a special tobacco-free, nicotine-free of charge smoke referred to as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is in fact made from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes.
For firms like Safer Smokes, it might be too soon to method significant venture capital firms, yet time to move beyond networking with family and friends. Dig up additional resources on our favorite partner use with by visiting site. Angel investors to the rescue.
"The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the genuine investment chance," mentioned Torigian.
So how do companies like Safer Smokes attract their angel?
* Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors prefer companies that are likely to show positive money flow inside their very first 18 months, so having these types of statistics about your market can be an incentive.
* Match the organization strategy objectives to the angel's danger tolerance. For extra information, please consider checking out: https://angel.co/swell-marketing. Investors want to know the item or service will be special and properly-cultivated. To discover additional information, consider taking a gander at: www.angel.co/swell-marketing/. Safer Smokes has a patented solution that company officials say will "influence the landscape of the well being care business.". This stylish www.angel.co/swell-marketing portfolio has a few rousing warnings for the meaning behind it.
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